Denver SEO Overview

Denver Search Engine Optimization (SEO) for Small Businesses

SEO is the process of improving your site’s search engine ranking within organic search results. Keywords, site content, links and other aspects of your website pages affect how well you rank organically in search engines. Red Wolf Marketing will strategically optimize your site for the major search engines such as Google, Yahoo and Bing, and create conversion strategies and goals which will generate more leads, sales and revenue for your company.

seo denverWhat we do is not just SEO, or just driving traffic to a web site. Web site traffic is a means to an end. Persuading your prospects and customers to take a desired action is the real end. Profit oriented Internet marketing is really what we do.

SEO Strategy vs. Tactics

SEO is one means for improving Web site profitability. It’s a long-term strategy that calls upon short-term tactics that can be implemented quickly for quick results. The sooner these parts are in place, the more data will be available to be used toward the larger SEO strategic goals. Examples of SEO tactics include:

SEO is not a one-shot process. Organic search results can take time to be realized and because searchers and search engines are constantly changing, regular monitoring of search results is necessary. For example, keywords that generated results six months ago may not be working as effectively today and may need to be replaced with more relevant terms.

Integrated with SEO is website analytics, which is the process of gathering and analyzing statistics from your website such as how visitors get to your site, how long they stay on your website and whether their visit was “converted” to a lead, sale or other measurable action. Having this data is critical to keeping your site’s SEO up-to-date and effective.

Pay-Per-Click (PPC) campaigns are another closely aligned Internet Marketing process. Although not a required option for increasing your site’s search rankings, the visitor trends it generates can add quite a bit value to your SEO efforts.

Contact us today to see what we can do for you!

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